Hired on contract through Cult Collective, I was tasked with coming up with a creative concept that would help elevate and tell the stories of Zappos influencers. I came up with the concept of Anti Gravity as a way to communicate how each of these athletes and musicians rose above adversity to achieve personal greatness. Each of their influencers had such powerful stories of personal triumph which we captured through interviews. The idea of the concept was to then tailor each influencer story for social, email, their website and even a long form version to pitch to Amazon Prime. They loved the idea and did a great job bringing it to life with their internal marketing team.