Analog is a chain of coffee destinations based in Calgary, Alberta fuelled by their own proprietary bean to cup process. 17th Avenue's Analog Coffee has been proclaimed one of the best coffee shops in the world by viral juggernaut BuzzFeed. After much success in the coffee industry they set out to apply that same level of success to a line up of teas. They approached me to help visualize a vibrant and urban expression of teas that they had carefully sourced from around the world. Inspired from their existing brand, I inset their recognizable brand elements into a hand drawn ornamental backdrop. Below is the outcome of a very collaborative process with a client who is obsessed with the details. Together we created something that was sure to stand out on the shelf. The process of how we created these labels is laid out below.
To help narrow in on visual territory for this product, I started with a recommended direction in the form of a Moodboard. Through product benchmarking we landed on an ornamental style that would help set the tone for how we would eventually treat our tea labels. We explored everything from Scandinavian style artwork, to more modern, urban/street style treatments, and everything in-between.
Through more visual benchmarking, we further narrowed in on a more hand crafted version of ornamental features that would end up being the backdrop for our tea labels. We took this approach as inspiration for what would end up being a hand drawn backdrop to a brand-centric layout for the actual tea label content.