Meerkat is a roofing company with decades of proven results. After a recent aquisition they were looking to update their visual brand ID. They hired me to walk them through a rebrand process which helped identify them as a reliable and economical choice amongst the competition. Strategically I helped position them as a “no-frills” option in their market. A roofing company that was approachable, no-nonsense, friendly and reliable. The colour palette uses orange to help give the brand an “everyman” household feel, while using navy to give them a reliable, professional tone. Fonts remain classic, approachable and very legible. Their brand ID filtered down into print, web, apparel and truck decals.