Precision crafted by bio-scientists and nutritionists, originally made for active duty jet pilots, PilotsFriend promotes optimal concentration, performance and health without the adverse effects associated with caffeinated beverages and sugary energy drinks. After more than 10 years of success in Europe this all-natural energy tonic was brought to Canada. I was hired to help them establish a suitable visual brand platform for them to go to market with. Along with some subtle updates to the can itself, I established this new direction by designing their website, tent cards and banners.