For the first time ever, Zappos.com decided to hit the road! They knew there are real people behind each online transaction. And they wanted a way to celebrate and thank you for their loyalty—personally.
Featuring pet adoptions, happy hours, live music, a backyard chill area and more, there was something for everyone at the Zappos Friends with Benefits Roadshow!
I helped Zappos communicate this Roadshow strategically and visually. Once we narrowed in on why this road trip made sense to their customers I created a campaign logo in the form of an air freshener. The creative then consisted of showing a POV road with the next destination on the horizon and the previous destination in the rear view mirror.
I then worked these themes into marketing assets consisting of email, web layouts, social media assets, snap chat filters, web banner designs and on site signage and promotional posters.