Visual Brand ID
I help clients bridge the gap between Brand Strategy and Visual Brand ID. Once I have a sense of who the audience is and why any given brand matters to them, I thrive in coming up with visually emotive ways to express brand archetypes. I consider this a process of adding soul into a brand through visual tonality. Part of the process is to identify who your audience is and where your brand will show up most often, and cater the visual brand direction to thrive in those environments. Deliverables from this include visual moodboards, tone and voice, logo and brand style guides, and a roadmap for how the new visual brand can work its way into preferred marketing channels.
Web/Product Design
There’s an art to extracting opportunities for websites and digital products and moving them through to design. It’s all about understanding the audience, what their actual needs/wants and pain points are, and translating that into ideas, features, prototypes and actual designs. Designs that allow users to interact with your brand as your visual brand identity comes to life through various digital channels. Consistency is key, so as your brand is expanded online - adaptability, scalability and accessibility are taken into consideration with an atomic style design approach to your digital assets.
Digital Marketing Creative
If you build it, they don’t necessarily come. Based on a predefined Marketing Strategy, I develop creative ways to highlight the features and/or benefits that make your product or service unique from its competitors. I help businesses establish their brand presence through both paid and owned media chanels. I’m not the traditional marketing guy. My sweet spot is the targeted approach of Websites/Landing Pages and Digital Campaigns which include channels such as Email, Social, Youtube Preroll and Display Ads.