Sublatus is a full service earthworks company, based in Alberta, with services that help lessen the environmental footprint within the energy sector. I was hired on contract to help execute recent strategic brand work done for them. After landing on the Leave No Trace tagline, I began to bring things to life visually. Through the colour palette and branded graphical elements I began to visually communicate the concept of regrowth and environmental sustainability. Logo updates allowed the typeface to sit on its own, and allow for our graphical elements to do the visual story telling. The visual brand ID led to print and web applications.