Visible approached us looking for a full rebrand as they were relaunching Visible Supply Chain Management’s family of companies, including Pro Star Logistics, Pro Star Fulfillment, ABS Packaging, Parcel Partners, PS Parcel.
I helped them create a brand structure that would accommodate the acquisition and integration of all of these business units. I started out by designing their main corporate logo and used that same visual vernacular to work it’s way into all of their other sub brands. I oversaw the implementation of our new brand style guide into all marketing assets including stationary, trade show booth, print ads and all corresponding 5 websites.