Speck
Art Direction, Brand Design
Speck makes award-winning android and iphone cases designed to make an impact - and take one. I was hired by Cult Collective to help Speck explore some new visual brand territory (in the form of mood boards) for their marketing efforts. One idea was to align the brand with the technology it helps protect. Another approach was to bring the brand to life by leverage the colours that exist in their products to ultimately help inspire our audience to live their best lives. An enjoyable exercise as we really leaned on art direction to help set direction for the brand strategically.