Füm is an all-natural, non-electronic wooden essential oil inhaler that doesn't vaporize or change the state of the essential oils when you inhale. Through Unicorn Talent Agency I was hired to bring Füm’s recent Brand Strategy work to life. Visually I recommended they keep one foot in the health and wellness industry, and with the other foot start to move towards something with an urban appeal. Just as vape companies unfortunately made vaping “cool”, we needed to put this product on the map with a younger generation. In addition, a big part of their strategy was to help people transition out of smoking and into Füming. Throughout this visual approach, I found ways to communicate themes of progression and transition. At the end of the day this product needed to inspire our audience and promote the evolution from bad habits to healthy habits.