Jayman BUILT is an Edmonton & Calgary home builder that is setting the standard for new home construction. We worked with Jayman to identify and segment their customer base, update their brand aesthetic, redesign their website, launch a showroom home builder tool and launch multiple campaigns. Art Direction included oversite of all design work as well as overseeing and directing a photoshoot with local photographer extraordinaire Jason Stang to create owned marketing assets that would better reflect their target audience.